Human Relations Studio shapes the strategy, identity, and story behind hospitality, property, and founder-led ventures people trust, choose, book, buy, and invest in.
Verde
Brand identity for an Italian restaurant and venue group.
Hideaway
Brand for a high-end restaurant and bar.
Stanley House
Rebrand for a social hospitality agency.
Mountains Blue
Brand for a Blue Mountains residential development.
Keypa
Brand and product for a trades marketplace platform.
GoodStrata
Brand for a strata management platform.
Human Relations Studio is a brand studio for hospitality, property, and founder-led ventures, led by Joel Wasserman.
Joel brings 20+ years across New York, Silicon Valley, and Sydney, with experience shaping brands for venture-backed startups, Y Combinator companies, and global platforms, including brand and design leadership for HoneyBook as it grew into a unicorn.
The studio works like an operator, not a traditional agency. A hospitality brand is a demand and retention decision. A development brand is a sales decision. A venture brand is a fundraising and growth decision.
Joel leads every project end to end, using senior craft, strategic focus, and modern AI-enabled systems to move faster without making the work feel generic. A handful of clients at a time. No junior handoff.
We define the story, signals, behaviours, and beliefs that make people care about your brand, then shape them into strategy, identity, and systems that help it grow without losing its human edge.
Brand engagements start at $15,000, priced on deliverables. You know the number before we start, with no surprise invoices, and two revision rounds are built in. Websites are a separate engagement. Tell us what you’re building and we’ll quote it.
Selling is the point. Our background is product design and marketing inside startups, so we build brands to convert, not only to look good. Whether you run a venue, a product, or a development, every choice serves your customer and how they decide, so interest turns into bookings, enquiries, and sales.
Most stop at how a brand looks. We come from product and marketing, design for the people you need to reach, and work across hospitality, property, and ventures. We start with strategy, then build the expression, so the work earns trust. Trust is what fills rooms, earns loyalty, and turns interest into sales.
Joel leads every project directly. No junior handoff, no account manager between you and the work. You get senior attention from strategy through to launch.
We take one to two clients at a time, so you get full attention every engagement. Booking in advance is key. The earlier you start the conversation, the sooner we hold your slot.
We use AI to research and develop visual foundations quickly. The process stays human-led throughout. Our focus is making the work feel like something people relate to, not something a machine produced.
Whilst we love to help, we take a holistic approach, from strategy to delivery. It means you get something authentic, not ad hoc, and it does its job because we’re confident in what we deliver. Still, happy to chat and suggest the right approach.
Book a call. We talk through what you’re building, then send a scoped proposal with a fixed fee and timeline.
Let’s shape the human connection behind it.
