For hospitality, property, and the founders whose ventures live or die on who trusts them. We position first. The identity proves it.
Verde
Brand identity for an Italian restaurant and venue group.
Hideaway
Brand for a high-end restaurant and bar.
Stanley House
Rebrand for a social hospitality agency.
Mountains Blue
Brand for a Blue Mountains residential development.
Keypa
Brand and product for a trades marketplace platform.
GoodStrata
Brand for a strata management platform.
Building brands that become the infrastructure for trust and human connection.
Joel Wasserman is a lead design and creative practitioner with more than twenty years of experience across Australia and the United States.
From helping shape Sydney’s classic hospitality institutions in their early days, including A Tavola and Bentley Restaurant + Bar, to contributing to the evolution of international technology companies such as HoneyBook and Yahoo!, his work spans hospitality, property, startups, scale-ups, and globally recognised brands.
He founded Human Relations Studio to help businesses create brands that earn trust, shape culture, and endure beyond the moment.
Joel leads every engagement personally, assembling and directing specialist creative teams around the needs of each project.
Brand engagements start at $15,000, priced on deliverables. You know the number before we start, with no surprise invoices, and two revision rounds are built in. Websites are a separate engagement. Tell us what you’re building and we’ll quote it.
Selling is the point. Our background is product design and marketing inside startups, so we build brands to convert, not only to look good. Whether you run a venue, a product, or a development, every choice serves your customer and how they decide, so interest turns into bookings, enquiries, and sales.
Most studios sell you how it looks. We sell you what it means, then make it look inevitable. That order is the difference between a brand people scroll past and one they choose. Trust fills rooms. Trust closes sales. Trust raises rounds. We build the trust first.
Joel leads every project directly. No junior handoff, no account manager between you and the work. You get senior attention from strategy through to launch.
We take one to two clients at a time, so you get full attention every engagement. Booking in advance is key. The earlier you start the conversation, the sooner we hold your slot.
Whilst we love to help, we take a holistic approach, from strategy to delivery. It means you get something authentic, not ad hoc, and it does its job because we’re confident in what we deliver. Still, happy to chat and suggest the right approach.
Book a call. We talk through what you’re building, then send a scoped proposal with a fixed fee and timeline.
Let’s build one people keep.
