our
tailored
packages

At Human Relations Studio®, we want to empower your brand to thrive in a changing world. Our packages are designed to give you that power.

Every brand is different, but over years we’ve learned what elements you really need.

We offer three tiered packages for brand identity that are tailored to suit companies at different stages of growth. Please feel free to drop us a message to discuss which will suit you best.

MVB

BRAND market FIT

The MVB package is designed for early-stage companies who are looking to establish their brand presence in the market. It focuses on creating a strong foundation for a new brand identity and messaging.

Whats Included:

  • Brand strategy starter Brand survey followed up by a 1 hour workshop

  • 2 x custom brand designs directions Mood board, logos, accessible colour palette, typography, image and graphic direction

  • 2 x rounds of refinements Updates made to chosen direction

  • Logo and logomark Vector, jpg and png files for use across all placements

  • Brand guidelines Reflect the refined brand strategy and brand design elements (20-30 page guide)

  • Ready to use marketing collateral Profile & cover images for social media (IG, FB, Linkedin, TikTok as required)

  • Social Media Starter Pack Designing graphics and templates for social media platforms to maintain a consistent brand presence. (canva/illustrator)

  • Stationary graphics Print-ready files for business cards & letterheads as required

EVOLVE

FUTURE PROOF BRAND

The Evolve package caters to later stage and established companies who are ready to scale up and evolve their brand identity. It focuses on strategic branding and design elements that will future-proof their brand.

Whats Included:

  • Brand audit Evaluating the existing brand identity and messaging to identify areas for improvement and growth opportunities

  • 3-4 hour brand strategy workshop Refining the brand positioning, messaging and developing strategies to align the brand with evolving market trends

  • Brand creative direction Using the strategy as the foundation, creative direction to reflect the company's growth and future positioning

  • 2 x custom brand designs directions Mood board, logos, accessible colour palette, typography, image and graphic direction

  • Selected brand refinement 2 rounds of changes made to the chosen direction

  • Brand guidelines Reflect the refined brand strategy and new brand design elements (50-80 page guide)

  • Logo and wordmark Vector, jpg and png files for use across all placements

  • Brand language system Illustration and shape pattern library

  • Ready to use marketing collateral Profile & cover images for social media (IG, FB, Linkedin, TikTok) along with basic print collateral like business cards if required

  • Social Media Pack Designing graphics and templates for social media platforms to maintain a consistent brand presence in a preferred platform (Canva, Illustrator)

  • Logo motion reveal Storyboard and animation treatment for your logo

  • Photographic direction Art direction for photography

  • Brand Test Test the brand on a existing key touchpoint like a landing page or a user flow.

BESPOKE PACKAGE

CUSTOM requirements

The bespoke package caters to later stage and established companies who are ready to evolve with additional touchpoints.

This package could include:

  • Brand audit

  • Brand strategy workshop

  • Brand creative

  • Brand guidelines

  • Sonic branding

  • Brand language system

  • Design system

  • Marketing collateral

  • Social media pack

  • Logo motion reveal

  • Brand positioning

  • Photo art direction

  • 3D product packaging concept

  • Website

  • Art direction

  • Photography

  • Illustration

  • Copywriting

  • Animation

  • Brand campaign

  • Social assets

  • Competitor audit

  • Packaging

  • Pitch deck

  • Sales collateral

  • Brand advising

  • Logo

  • Visual identity

  • Verbal identity

  • Voice & tone guidelines

  • Naming

  • Research

evolve your brand

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