HONEYBOOK

WHEN BUSINESS FLOWS YOUR WAY

INDUSTRY

SaaS
CRM

SERVICES

Logo design
Typography
Motion Treatment
Brand R&D

We created a new logo typeface for HoneyBook, the app for independent businesses who do it all, in support of the unicorn company’s first significant brand update.

Built around the concept of clientflow, the mark features customised characters which elicit the feeling of a smooth successful client project, from proposal to payment. Smooth motion treatment enhances the feeling of seamless flow.

The logo and logomark are weighty with high digital legibility and functionality - always an important consideration for an evolving digital product.