ACID FLWRS

See the world in hyper colour

INDUSTRY

Art
Lifestyle
Fashion

SERVICES

Brand Strategy
Creative Direction
Brand Identity
Creative Content

One of our house ventures, ACID.FLWRS is a category-defining floral brand, approaching a traditional industry with a fresh perspective by transforming real flowers with hyper coloured patterns. With a style that nods to the psychedelic movement, ACID.FLWRS verbal and visual identity reference a trip into a world of pure imagination.

We defined brand strategy, creative direction and brand identity, positioning this industry-disruptor to stand out in a sea of pastels. AF’s hero colour is a bold neon yellow, chosen for colour safety across digital and print, and glitched, retro-tech text contrasts against liquid patterns that reference the floral art itself.

ACID.FLWRS unique style has evolved far beyond the floral industry, making it brighter with collaborations including Napoleon Perdis Cosmetics, VANS, Dowel Jones and Casetify.