mesiba

FROM BEACH TO BAR TO BBQ

INDUSTRY

E-Commerce
Lifestyle

SERVICES

Brand Strategy
Creative Direction
Creative Content
Photoshoots

A startup Australian outdoor lifestyle brand needed brand strategy, identity and creative direction to launch technical coolers with a point of difference in an industry dominated by legacy players.

Taking a strong lifestyle angle, we leaned into long lunches, boat days and food enthusiasm, positioning Mesiba as the coolers for your lobster, not your bait.

We defined brand strategy and creative direction, resourcing creative production through brand design, content, website development, product imagery, illustration and lifestyle photography, collaborating with Bondi locals Tork and Nick Barclay to create bold launch assets.